How to Create a Discount Code in Shopify

Offering a discount code in exchange for an email address is a powerful way to grow your subscriber list and increase sales. Here's a quick, step-by-step guide to creating a discount code in Shopify that you can use to reward new customers.

Step 1: Log in to Your Shopify Admin

Go to shopify.com/admin and enter your credentials.

Step 2: Navigate to Discounts

From your Shopify Dashboard, click Discounts in the left side menu.

Step 3: Choose a Discount Type

Select Create discount, then choose from these 4 discount types:

Amount off products: Take a fixed amount or percentage off specific products or collections.
Buy X Get Y: Set up promotions like “Buy 1, Get 1 Free” or “Buy 2, Get 1 at 50% Off.”
Amount off order: Provide a discount on the total order, regardless of products.
Free Shipping: Remove the cost of delivery for orders meeting certain criteria.

Step 4: Set Your Discount's Details (for Amount Off Order)

For this example, we're choosing “Amount off order” to apply a discount to the total order.

Code: Generate a random code or create your own (like WELCOME10) — this is what your customers will enter at checkout.
Discount Value: Enter the amount or percentage you want to discount from the total order (for example, $10 off or 10% off).
Eligibility: Select All Customers. This means the discount applies to everyone who uses the code.
Min. Purchase Requirement: Set a minimum amount that the order must total before the discount applies. Here we're using $25.
Maximum Discount Uses: Limit to one per customer. This prevents shoppers from using the discount more than once.
Active Dates: Set a future expiration date to make sure the discount code ends when you want.

Once you're finished, click Save discount.

🎉 With Jotblock, you don't have to do this manually. Jotblock automatically creates and manages discount codes for you, and tracks the revenue generated from every customer who uses a coupon — simplifying your email marketing and sales tracking.